Diets and Nutrition

SPECIFIC™ is a compact range of high quality, wet and dry pet foods recommended by veterinarian professionals for both life-stage and therapeutic needs of cats and dogs.

Dechra has started a journey - putting sustainability at the heart of our business while maintaining product performance and customer experience, and SPECIFIC™ is leading the way with the ‘Circle of Good’. 

One of the first ways we are supporting sustainability is through ensuring the provenance of our ingredients, starting with fish. SPECIFIC™ has a high nutritional content sourced from fish which, as well as being one of the most sustainable sources of protein, also benefits pets by supporting a strong immune system and ensuring healthy skin and a lush coat.